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Updated October 2025 If you send email from your business domain, turning on DKIM is a simple way to protect your reputation and keep more emails out of spam. DKIM adds a tamper-proof "signature" to each message so receiving mail servers can confirm it really came from you. Why DKIM matters (plain-English) Stops spoofing: Makes it harder for bad actors to send email pretending to be you. Builds trust: Receiving servers can verify your cryptographic signature. Improves deliver

Stop your emails from hitting spam folders. Learn 5 proven strategies to improve email deliverability and reach your customers' inboxes every time.

Most small businesses don’t realize they’re ghosting their own customers. Here’s what I mean: A customer buys from you and then… silence. No follow-up, no story, no reason to return. And in a world that’s loud with competing voices, silence means one thing—being forgotten. The truth is, the second conversation is where loyalty is built. Here's how to become consistent with continuing that conversation.

You need three foundational pieces working together before you can start sending those amazing newsletters we've been talking about. Let me walk you through each piece and why it matters...

It's why I get so excited about newsletters. Because most businesses are using them like billboards... when they could be using them like classrooms.

September is a fresh start for everyone; not just kids. Discover 3 simple back-to-school marketing ideas that any small business can use to build loyalty. From ‘fresh start’ framing to quick survival guides and back-to-school treats, these tips help you stay top-of-mind and bring customers back.

On social media, many store owners ask, "Email seems expensive. I can’t justify the cost.". You’re Not Alone. If you’ve ever wondered the same, this article will speak directly to you. The Concern You might be thinking: Email seems expensive. I can’t justify the cost. Here’s why that belief might be holding your store back: The Data & Marketing Association shows that every dollar spent on email marketing can generate up to $42 in revenue, and Business News Daily notes that ev

Imagine you have a good friend who always calls you on Sundays. You chat, laugh, catch up on life. It's a ritual you both enjoy. Then one Sunday, they don't call. "They're probably busy," you think. The next Sunday... silence again. By the third Sunday, you're wondering if you did something wrong, but you're too proud to reach out first. Weeks turn into months, and suddenly you realize you've lost touch with someone who mattered to you. This is exactly what happens with custo

Picture this: You're at your friend's dinner party, and halfway through the meal, they lean over and ask, "How's everything?" "Is the chicken too dry?" "Should I have made more vegetables?" At first, you might think they're being insecure, but then you realize something beautiful is happening. They genuinely care about your experience. They want to get better. And because they asked in a genuine fashion, it naturally makes you feel comfortable being honest. That simple questi