3 Back-to-School Marketing Ideas (for ANY biz)
- Mandie Kramer
- Aug 21
- 3 min read
"I don't want fall to come, because after fall... comes winter... and winter is way too long."
As my 5-year old repeats verbatim what I said to my husband a few days ago, I made a mental note to remember that she's always listening...
It's been a week of weather that feels like summer came to an abrupt stop... I'm not sure how I feel about it yet. Part of me feels like it's refreshing, but the other part of me doesn't want summer to end 😩.
I also have a milestone coming up as a parent, I have my first kindergartener to release into the wild of elementary school.
Honestly, I feel like she was born yesterday. don't blink 🫣
Back to school means has a whole new meaning in our house this year, and in reflection, I realized that this season means something to everyone. September is a reset season. Which makes it a perfect chance for your business to show up in ways that feel timely and helpful.
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Back-to-School = Back-to-Busy. Here’s how to use it.
Back-to-school isn’t just about pencils and backpacks. It’s about routines, fresh starts, and families resetting for a new season.
That makes it the perfect opportunity for your biz — no matter your niche — to connect with customers in a timely, meaningful way.
Here are 3 back-to-school marketing Ideas you can use right now for content inspiration:
Highlight the “Fresh Start” Angle
Everyone sees September as a reset button.
Tap into that feeling by framing your products or services as the fresh start boost your customers need.
Example email subject lines:
•“Start the season fresh — our fall arrivals are here”
•“Back to routine? Let us make it easier.”
Social Post Prompt:
Share a before/after: “What’s one small change you’re making this season? Here’s ours…” and link to a product, service, or offer.
Create a Mini Survival Guide
Parents, students, and even professionals feel the crunch of “back-to-busy.”
Position yourself as a helper by creating a 3-tip checklist related to your niche.
•Boutique: “3 easy outfits that go from school drop-off to dinner out.”
•Bakery/Café: “3 grab-and-go breakfasts for busy mornings.”
•Salon/Wellness: “3 quick self-care fixes for stressed parents.”
How to use it:
Drop the list into an email, or make a simple carousel post on social media. Bonus: invite customers to share their survival tips in the comments or replies.
Offer a Back-to-School Treat
People are already spending for the season. Why not give them a reason to stop by your shop too?
Ideas:
• A special discount during school pickup/drop-off hours.
• A “back-to-school” product bundle.
• A fun freebie with purchase (like a cookie for the kids, or a branded bookmark).
Email CTA example:
“Swing by this week for your back-to-school pick-me-up. You’ve earned it.”
👉 Pick one of these, put it in your next email, and your customers will instantly feel more connected to your biz this season.
Back-to-school isn’t just for teachers and kids. It’s a mindset your customers are already in. If you can tie your business into that season of fresh starts and routines, you’ll stay top-of-mind — and give people another reason to come back.
💌 Mandie
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