The adventure to your BEST YEAR EVER with marketing awaits...

Build a brand people TRUST and LOVE with email marketing that doesn't feel spammy.
Are you tired of feeling spammy every time you send an email?
Struggling to stay consistent because you’re not sure what to say or when?
You’re not alone...
and that’s exactly why Trailforge Marketing Academy exists.
We'll help you achieve your best marketing year ever with 4 focus points
Focus #1
Get a Plan Bonded With Accountability
(No More Guesswork with Email Marketing)
You'll know exactly what to send, when to send it, and why it works. No more guessing. No more overwhelm. Just a clear path from first impression to loyal advocate.
focus #2
Send Emails with Confidence (Not Fear)
Weekly writing prompts, AI tips and tricks, and live co-working sessions. And you'll maintain full control (no expensive agencies required).
focus #3
Build a Brand People Trust and Love
(In a World Where Trust is Hard to Earn)
You'll see measurable ROI—repeat purchases, customer loyalty, word-of-mouth growth. Your email marketing will sustain your business for years, not just drive one-time sales.
focus #4 (the best one)
Learn How to Forge Your Signature Trail
(Embrace what makes you special)
You already have something that sets you apart. Inside the academy, you’ll learn how to surface that uniqueness and weave it into your customer journey so what makes you different turns into what makes you magnetic.
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Hey, There!
Mandie Kramer
Founder & Lead Marketing Strategist
With 10 years of digital business and email marketing experience behind me,
I'm bringing together small businesses who are DONE guessing at email marketing and ready to build a strategic system.
Inside Trailforge Marketing Academy you will learn to...
✅ build a brand people trust and love
✅ finally send emails consistently with confidence
✅ create customer loyalty like never before
✅ and see a measurable ROI
ALL without it feeling spammy or overwhelming.
So, join me on a new and fresh marketing adventure. One where you'll learn how to turn email subscribers into loyal brand advocates.
Sound good? What are you waiting for?!

Professional Development, Made Simple
If you're a small business with employees, you have an opportunity (and obligation) to help them develop professionally.
Trailforge Marketing Academy offers a gentle, approachable way for your team to master expert-level strategies without the overwhelm.
Led by Mandie — a certified educator —our program is designed specifically to not only teach, but to implement and understand in a way that sticks.

What's Inside?
How is it structured?
Unlock Your Best Year Ever, One Day at a Time

Weekly Prompts Released
These prompts help you start your week with clear direction and actionable ideas
No more staring at a blank screen. No more guessing what to write. Just follow the markers and take action.
✅ A clear, actionable email prompt tied to this month's theme
✅ Real examples and inspiration to spark ideas
✅ An AI prompt or shortcut to save you time
✅ Everything you need to write and send an email this week
Your goal: Use Monday's prompts to plan and draft your campaign. By Wednesday, you'll type it up, get feedback, and schedule it at the live virtual workshops!

Weekly Office Hours / Live Q&A
Come with questions, leave with answers
This is where you get unstuck, gain clarity, and move forward with confidence.
✅ Ask questions about email marketing, strategy, or tech
✅ Get hot seat coaching on your specific challenge
✅ Troubleshoot what's not working
✅ Get feedback on your email drafts
✅ Learn from other members' questions
Can't make it live? Send in your question beforehand and we'll answer it during the session. Watch the replay later.

Live Virtual Workshops
Get your marketing DONE — with accountability and support
This is where the magic happens. No more procrastinating. No more "I'll do it later." You show up, you write, you schedule, you're DONE.
How it works:
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60-minute live (virtual) co-working session
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Quick check-in and focus setting
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Get to work- silent, focused co-working time to type up your campaign
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Breakout pairs for feedback
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Celebrate and commit to scheduling it out/hitting send
Can't make it live? Post your draft for async feedback from Mandie & the community.
Curriculum Snapshot
Mission: To empower small business owners to achieve their best year ever through consistent, strategic marketing action—taken one meaningful step at a time in a supportive community environment.
Philosophy: Marketing should be a marathon, not a sprint. Success comes from taking small, consistent actions with the right guidance, community support, and a focus on building authentic customer relationships that create lasting impact and genuine connection. You don't need to be doing everything, but you can't stand still.
The essence is about sustainable growth through community-supported consistency, where everyone has the tools, accountability, and encouragement they need to transform their marketing from overwhelming to enjoyable and profitable.
Base Camp: Essential Foundations
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Strategic Customer Clarity
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Professional Technical Setup (domain, email, ESP)
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Content Pillar Development
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Modern Data Analytics & AI Toolkits
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Goal Setting Strategies & Accountability
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Sustainable Weekly Schedule
Trail Building Fundamentals
(Open to Graduates of Base Camp in Spring 2026)
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Highway vs. Trail Marketing Philosophy
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The Trailforge 3-Principle System
The Trailforge Framework
(Open to Graduates of Base Camp in Spring 2026)
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The Trailhead (First Impressions) - Welcome sequences, onboarding, navigation design
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The Ascent (Engagement) - Viewpoints, content variety, "trail markers", gamification
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The Summit (Peak Experience) - Memorable moments, post-purchase sequences, UGC strategy
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The Loop (Advocacy & Loyalty) - Community building, referral programs, loyalty tiers
You're not just writing emails.
You're building relationships.
Most marketing advice treats every touchpoint separately...
📩 Email marketing over here 📲 Social media over there 💻 Website leads somewhere else 📞 Sales in another silo
But your customers don't experience your brand in silos.
They experience a journey.
And if that journey isn't intentional, strategic, and customer-centric.... you're going losing them.
It's time your business learns to forge it's own clear customer journey, starting with strategic email marketing, and there's no better place to learn how than inside Trailforge Marketing Academy!
Tough Love 💞
When you avoid email marketing...
you're making an expensive mistake.
Every week you don't email is a lost opportunity to make money and have have a clear Return On Investment.

So why do so many small business put it on the back burner?
Here are some common objections and my responses.
"I'm on social media and have a strong following"
That's great, keep it up, but only 3% of your core loyal customers see your stuff.
With an email list, you reach EVERYONE.
"I've tried it before and it hasn't worked"
It's easy to give up when you don't have a core strategy or consistency behind it. We solve that problem for you.
"I don't have the budget"
Email marketing is an investment, not a cost. You can easily double or triple your ROI, build customer loyalty, and boost LTV(life-time value) all at the same time. Plus... the academy is less than eating out at McDonalds once a week...
Partnering with us saves you hours of work, peace of mind that this important task gets done correctly, and you build your customer loyalty and revenue.


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