ROI

Most small businesses operate like highways — fast, efficient, and focused on the sale. But customers don’t remember highways. They remember journeys. If you want loyalty, referrals, and repeat purchases, you have to design more than a transaction. You have to design a trail. Research from Motista shows emotionally connected customers can deliver up to 306% higher lifetime value than those who are merely satisfied.

On social media, many store owners ask, "Email seems expensive. I can’t justify the cost.". You’re Not Alone. If you’ve ever wondered the same, this article will speak directly to you. The Concern You might be thinking: Email seems expensive. I can’t justify the cost. Here’s why that belief might be holding your store back: The Data & Marketing Association shows that every dollar spent on email marketing can generate up to $42 in revenue, and Business News Daily notes that ev