Email marketing delivers one of the highest returns on investment

On social media, many store owners ask, "Email seems expensive. I can’t justify the cost.". You’re Not Alone.

If you’ve ever wondered the same, this article will speak directly to you.

The Concern

You might be thinking: Email seems expensive. I can’t justify the cost.

Here’s why that belief might be holding your store back:

The Data & Marketing Association shows that every dollar spent on email marketing can generate up to $42 in revenue, and Business News Daily notes that even modest campaigns can return $12.33 per dollar spent. Email therefore offers more bang for your buck than print or TV ads.

Proof You Can Trust

Data shows that permission‑based email marketing generates $42 for every $1 spent and even small campaigns can yield a $12.33 per‑dollar. More than 4.5 billion people use email and nearly everyone checks their inbox.

Quick Wins

• Start building your subscriber list by asking in‑store shoppers to sign up.

• Use a friendly tone and tell stories that resonate with your community.

• Track your open and click rates to see what content your audience enjoys.

• Automate repetitive messages so you can focus on running your shop.

• Segment your list by customer interests or location for more relevant messages.
  

Key Takeaway

Building an email newsletter isn’t just about promotions; it’s about nurturing relationships.

By challenging the thought 'Email seems expensive. I can’t justify the cost.' and leaning into data‑driven strategies, you can turn your email list into your most valuable asset.

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