Most small businesses don’t realize they’re ghosting their own customers. Here’s what I mean: A customer buys from you and then… silence. No follow-up, no story, no reason to return. And in a world that’s loud with competing voices, silence means one thing—being forgotten. The truth is, the second conversation is where loyalty is built. Here's how to become consistent with continuing that conversation.

It's why I get so excited about newsletters. Because most businesses are using them like billboards... when they could be using them like classrooms.