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THE VISIBILITY EQUATION
Your business is DEPENDANT on whether customers see, hear, remember, and CHOOSE you.
You have two types of customers.
A new one or a returning one.
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(fun fact: chance of converting a returning customer is 60-70%, vs. the 5-20% for new customers, which is why you see so many more dollars represented.) Source: Forbes
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The problem is... the average customer today is bombarded with distractions.
So how do you increase your visibility?
You Build A Solid System To Fix This
Because if you are like most businesses we meet these days...
70% customers of your customers will not be coming back.
Not because your products aren't good enough.
Not because your service wasn't excellent.
Not because your prices were wrong.
But because they forgot about you and you simply don't have a working system in place right now to bring them back in the door.
Here's what NOT having a system in place is quietly costing you:
❌ First-time customers who loved their experience — but forgot about you by next week
❌ Revenue slipping away every single day — to competitors who catch their attention instead
❌ Endless time, energy, and money spent chasing new customers — instead of turning the ones you already have into loyal, repeat buyers
❌ A business that feels like it's always starting over with a marketing plan that’s chaotic, ineffective, and like throwing spaghetti at the wall — instead of building unstoppable momentum
Introducing
Base Camp
The businesses that build loyal, repeat customer bases aren't doing anything magical.
They're not running expensive ads.
They're not posting on social media every day.
They're not hiring big marketing agencies.
They have a system.
A simple, system that captures new customers, welcomes them personally, and keeps their business top of mind — week after week.
That's exactly what you're about to build.
Build Your Repeat Customer System — Content Created and Technology Built,
Side by Side, in Just 5 Days
Base Camp is not a course you watch and forget.
It's not a workbook you fill out and put in a drawer.
It's not a strategy session that leaves you with a to-do list and no idea where to start.
Base Camp is a build session.
Every lesson, you draft your content in a Google Doc — then immediately build it into your live system.
By the time you finish, you don't just have a plan.
You have a working, automated repeat customer system — live and ready to grow.
💡 "This isn't just a course. It's a one-of-a-kind business development accelerator.
You'll be building a marketing foundation that will last you YEARS + develop content and update your technology infrastructure — all at once.
By the end of each day, you'll have something real, live, and working."
— Mandie Kramer, Found and CEO of Trailforge Marketing
Hey, There!
Mandie Kramer
Founder & Lead Marketing Strategist
With 10 years of digital business and email marketing experience behind me,
I’m bringing together small business owners who are DONE guessing at marketing and ready to build a repeat customer system that actually works.
Inside Base Camp, you will:
✅ Build a complete system to capture new customers and turn them into loyal repeat buyers
✅ Create and automate emails that connect with your customers — without feeling spammy
✅ Develop customer loyalty and repeat revenue like never before
✅ See measurable results fast, with a system you can use immediately
All of this is done step-by-step, side by side, so you leave with a fully functional system — not just theory or notes.
Join me on this hands-on marketing adventure, where you’ll finally turn first-time customers into loyal brand advocates and build a business that grows predictably.
Sound good?
Let’s get your repeat customer system live!
What You'll Build
In 5 focused days, you will build every single piece of your repeat customer system — from your ideal customer profile to your 90-day action plan.
Here's Exactly What You'll Get
✅ A Complete Ideal Customer Avatar
Built using the H.I.K.E.R. Method — so every piece of your marketing speaks directly to the customer most likely to become a loyal regular
✅ A Compelling Lead Magnet
The irresistible reason new customers join your email list — chosen, drafted, and uploaded to your system
✅ A Live Landing Page in Wix
A professional, conversion-focused sign-up page — written, designed, and published during the program
✅ A Simple $5/Day Meta Ads System
A low-cost, beginner-friendly ad setup that brings new local customers into your world and grows your email list consistently — without complex targeting or large budgets
✅ A QR Code System for In-Person Customer Capture
Branded, tested, and ready to place in your business the moment you finish
✅ An Automated 3-Email Welcome Sequence
Written in your voice, loaded into your email platform, and set to send automatically the moment someone joins your list
✅ A Connected Email Platform
Fully set up, connected to your landing page, and ready to grow your list from day one
✅ A Content Strategy and 30-Day Calendar
Your content pillars defined, your first month planned, and your subject line strategy ready to go
✅ A Weekly AI Workflow
Using Trailforge's custom AI tools to draft your weekly newsletter in minutes — without losing your voice
✅ A 90-Day Repeat Customer Action Plan
Your personal roadmap for the next 90 days — with clear goals, milestones, and measurements
PLUS ACCESS TO TRAILFORGE MARKETING ACADEMY!
✅ Office Hours LIVE every Tuesday on Zoom (1-2 EST)
Get unstuck, professional feedback, and quick answers to your post pressing questions with an email marketing expert. Can't make it live? No problem, we collect questions ahead of time and answer them first on the call and you can catch the replay.
✅ Weekly Writing Workshops every Wednesday on Zoom (1-2 EST)
Every month has a new theme inside The Academy to help you improve and innovate one area of your marketing. We workshop it together and celebrate at the end! All sessions are recorded and can be completed on-demand.
✅ Trailforge AI Tools and Newsletter Prompts and Templates that save you 5-10 hours a WEEK on your marketing
No need to stress about what to write or how to advance in your marketing strategy, we have the tools specially trained to guide you every step of the way!
✅ Private Community Access at The Campfire 🔥
Brand new and growing, this is your safe place to post questions, ask for feedback, connect and learn from other business owners, and build win-win partnerships that last!
Team Empowerment, Made Simple
If you’re a small business with employees, you have an opportunity — and a smart strategy — to empower your team while growing your business.
Base Camp gives you a step-by-step system to build your repeat customer engine, and the best part is: you don’t have to do it all yourself.
You can delegate an employee to go through the program and implement your repeat customer system for you.
Led by Mandie Kramer — a Michigan Certified Educator with 10 years of digital business and email marketing experience — Base Camp is designed to teach and implement at the same time, so your team can be empowered to build a live system that sticks and delivers measurable results.
Base Camp Opens April 2026!
Option 1:
Everest
Year-Long Access to Base Camp and 50% off Academy
(≈$600 savings)
$997
Option 2:
Fuji
6-Months Access to Base Camp and 50% off Academy
(≈ $300 savings)