June

Month: June Theme: Long Days, Big Energy Season Context: Summer kickoff. Your customers are in summer mode right now. They are shopping local, hunting for gifts (Father's Day, graduations, housewarmings), and spending money at markets. They are finding you. Your job this month is to give them a reason to come back in September. Summer is also when your bandwidth gets stretched thin. More market weekends means less time for everything else. These emails are built to execute fast so you can show up consistently even when you are packing, prepping, and recovering from a full weekend at the booth. The 4 emails you are writing this month: Email 1 | Subject: "Summer just got a lot more personal" | Preview text: Here's what's new from my booth this season... | Pillar: Inspiration | Angle: Introduce your summer. What's new, which markets you're doing, the energy of your collection. Make the reader feel like a friend who's in on something before anyone else. CTA: See what's new / book now / join us this summer. Email 2 | Subject: "The gift they'll actually keep" | Preview text: A guide from my booth to your list... | Pillar: Education | Angle: June is Father's Day and graduation season. Build a simple, practical gift guide around the seller's specific products. Frame it as genuinely helpful, not salesy. This is the email that gets forwarded. CTA: Browse the gift guide / Forward this to someone who needs it. Email 3 | Subject: "What my summer actually looks like behind the booth" | Preview text: It's messier than you think... | Pillar: Behind the Scenes | Angle: Take the reader into the seller's real summer. What does production look like during the busiest season? Which markets are they loving? What are they creating right now? Personal and specific. This is the email that builds the kind of loyalty that brings people back to the booth month after month. CTA: Hit reply and tell me what you're looking forward to this summer. Email 4 | Subject: "I'll be at [market name] this [day] — here's what I'm bringing" | Preview text: Including something you can only get in person... | Pillar: Solutions | Angle: Pre-market email. Tell the list exactly where you'll be, what you're bringing, and why it's worth making the trip. Include one detail that feels exclusive, a new item, a limited run, something only available in person. CTA: Add it to your calendar / Come find me at booth #. --- YOUR BUSINESS DETAILS (fill this out in a Google Doc or Notes app once, update only when something changes) --- My name: [YOUR NAME] My business name: [SHOP NAME] What I make or sell: [BE SPECIFIC, e.g., hand-poured soy candles with seasonal botanical scents, leather wallets stamped with custom designs, ceramic mugs with hand-painted botanicals] My customer: [WHO THEY ARE AND WHAT THEY CARE ABOUT, e.g., women 30-50 who love cozy home goods, shop local, and buy handmade gifts for people they love] My market schedule this month: [LIST ALL MARKETS WITH NAME, DATE, CITY, BOOTH NUMBER IF KNOWN] Something new, limited, or exclusive right now: [DESCRIBE IT IN 1-2 SENTENCES] A behind the scenes detail about my summer: [e.g., I'm making batches at 6am before it gets too hot, I just restocked my best seller, I'm trying a new technique this season] My most giftable product right now and why: [e.g., my linen pouches because they work for any age and price point] One thing I want readers to feel after reading these emails: [e.g., like they know me, like they'd be missing out if they didn't come to the market, like I'm a real person worth following] --- INSTRUCTIONS FOR AI --- You are an email copywriter who specializes in small handmade and artisan businesses. Using everything provided above, write all 4 emails for this month in full, one after the other, clearly labeled Email 1 through Email 4. Write each email in this exact format: EMAIL [NUMBER] Subject line: [use the subject line provided, filling in any bracketed details with the seller's real information] Preview text: [use the preview text provided, written as a continuation of the subject line, never a repeat of it] [Full email body] CTA: [use the CTA direction provided, written as one specific, low-friction action] Alternative subject lines: [write 2 alternatives using different hooks, one curiosity-based, one that uses a number or a bold claim] Social caption: [one sentence to tease this email on Instagram or Facebook] Rules that apply to every single email: Write like a real person texting a close friend who genuinely loves what they make, not like a brand announcement One message per email. Do not try to say multiple things. Pick the angle and go deep. Keep each email under 250 words No paragraphs longer than 3 lines Weave the specific products into the story naturally. Do not list them like a menu. The first sentence of every email must earn the second. Do not open with context, backstory, or a greeting. Each email must feel distinct from the others. Different tone, different angle, different opening. Never use these words: journey, passion, curated, elevate, seamlessly, robust, or excited to share Never open any email with "I hope this email finds you well" or any version of that Never start with the shop name or "Hi it's [name]" as the literal first words Mobile first. Short sentences. White space. Easy to skim in 3 seconds. Every email ends with exactly one CTA. Not two. Not a soft suggestion. One clear action. After all 4 emails are written, add a section called SEND SCHEDULE with this: Recommended send date for each email based on the June market season One sentence explaining why that timing works for each one