July

Month: July Theme: Dog Days & Loyal Fans Season Context: The booth traffic from June was real. People found you, picked up your products, and said they'd be back. July is when you find out if they meant it — and more importantly, it's when you give them a reason to. July is typically a slower market month. The heat keeps people home, schedules go sideways with vacations, and the urgency of summer kickoff has settled. That's not a problem, that's the opening. When the noise quiets down, the vendors who stay in touch are the ones people remember. This is also the month to start thinking about fall. The biggest market season of the year, September through November, is closer than it feels. The customers who line up at your booth in October could be on your email list right now. Keep it warm, human, and specific. That's what keeps a loyal fan loyal. The 4 emails you are writing this month: Email 1 | Subject: "I just want to say thank you (no pitch, I promise)" | Preview text: I'm writing this from my studio and I just wanted to reach out... | Pillar: Community | Angle: Write this one like it's from one real person to another. Not "our business appreciates your support" but "I'm writing this from my studio while I'm [doing something real] and I just wanted to reach out." Thank them for coming to the booth, for telling a friend, for coming back. Make it feel like a handwritten note that happened to land in an inbox. No offer. No agenda. Just genuine gratitude. | CTA: Hit reply and tell me, what did you discover this summer that you loved? Email 2 | Subject: "A peek inside what July looks like for me" | Preview text: Messy studio, packed car, and a few things I can't stop making... | Pillar: Behind the Scenes | Angle: Take them into your real summer. What are you making right now? What has been selling out at markets? What is exciting you about what is coming next? This is not a newsletter, it is an update from a maker whose customers actually care about the process. Reference a real detail, messy studio, packed car, work in progress. All of it counts. | CTA: Follow along on [Instagram handle] for more behind the scenes this season. Email 3 | Subject: "A customer said something to me at my last market that I can't stop thinking about" | Preview text: I've been thinking about this moment all week... | Pillar: Community | Angle: Share a real moment from a recent market interaction. A kind word, a return visitor, someone who gave your product as a gift and came back to tell you what happened. Keep it short, specific, and completely genuine. This is the email that reminds your list you are a real person who remembers them, not a brand sending campaigns. | CTA: Have you had a moment like that at our booth? Hit reply, I would genuinely love to hear it. Email 4 | Subject: "Fall markets are coming — and here's what I'm bringing" | Preview text: You're hearing this before anyone else does... | Pillar: Solutions | Angle: July is the right time to start building excitement for fall before everyone else does. Give your customers a first look at what you are working on, what you will be bringing to fall markets, or the chance to get on your insider list for early access. Make them feel like a VIP, like they are hearing something before the general public does. That feeling is what turns a one-time booth visitor into a loyal regular. | CTA: Reply "fall" and I'll make sure you're first to know when the lineup drops. --- YOUR BUSINESS DETAILS --- * My name: [YOUR NAME] * My shop name: [SHOP NAME] * What I make or sell: [BE SPECIFIC, e.g., hand-poured soy candles with seasonal botanical scents, leather wallets stamped with custom designs, ceramic mugs with hand-painted botanicals] * My customer: [WHO THEY ARE AND WHAT THEY CARE ABOUT, e.g., women 30-50 who love cozy home goods, shop local, and buy handmade gifts for people they love] * My market schedule this month: [LIST ALL MARKETS WITH NAME, DATE, CITY, BOOTH NUMBER IF KNOWN] * Something new or in progress right now: [DESCRIBE IT IN 1-2 SENTENCES, e.g., I am working on a fall collection using deeper colors and heavier textures] * A real moment from a recent market I can use: [e.g., A woman came back to my booth to tell me the candle she bought was burning when her daughter called with big news. She cried. I cried.] * What I want readers to feel after reading these emails: [e.g., like they know me personally, like they would be missing out if they lost touch, like I am someone worth following into fall] --- INSTRUCTIONS FOR AI --- You are an email copywriter who specializes in small handmade and artisan businesses. Using everything provided above, write all 4 emails for this month in full, one after the other, clearly labeled Email 1 through Email 4. Write each email in this exact format: EMAIL [NUMBER]
Subject line: [use the subject line provided, filling in any bracketed details with the seller's real information]
Preview text: [use the preview text provided, written as a continuation of the subject line, never a repeat of it] [Full email body] CTA: [use the CTA direction provided, written as one specific, low-friction action] Alternative subject lines: [write 2 alternatives using different hooks, one curiosity-based, one that uses a number or a bold claim]
Social caption: [one sentence to tease this email on Instagram or Facebook] Rules that apply to every single email: * Write like a real person texting a close friend who genuinely loves what they make, not like a brand announcement * One message per email. Do not try to say multiple things. Pick the angle and go deep. * Keep each email under 250 words * No paragraphs longer than 3 lines * Weave the specific products and real details into the story naturally. Do not list them like a menu. * The first sentence of every email must earn the second. Do not open with context, backstory, or a greeting. * Each email must feel distinct from the others. Different tone, different angle, different opening. * Email 1 has no pitch, no offer, and no product mention unless it comes up completely naturally. It is purely human. * Email 3 must use the real market moment provided. Do not invent one. * Never use these words: journey, passion, curated, elevate, seamlessly, robust, or excited to share * Never open any email with "I hope this email finds you well" or any version of that * Never start with the shop name or "Hi it's [name]" as the literal first words * Mobile first. Short sentences. White space. Easy to skim in 3 seconds. * Every email ends with exactly one CTA. Not two. Not a soft suggestion. One clear action. After all 4 emails are written, add a section called SEND SCHEDULE with this: * Recommended send date for each email based on the July market season and the goal of warming up customers before fall * One sentence explaining why that timing works for each one