.png)
.png){kind=small}
Stay Top-of-Mind: The New Rules of Email Newsletters for Local Businesses
Mon, Mar 09
|Zoom
1:00-2:00PM: How to Turn One-Time Customers into Lifelong Regulars—Without Feeling Spammy, Salesy, or Overwhelmed
Time & Location
Mar 09, 2026, 1:00 PM – 2:00 PM EDT
Zoom
About the event
The Shift That's Happening Right Now
Email marketing for local businesses isn't what it used to be.
The old playbook—constant promotions, daily blasts, aggressive sales tactics—doesn't work anymore. Customers are smarter, inboxes are fuller, and small businesses are getting left behind trying to copy strategies built for big brands.
But here's what's changing in 2026:
Local customers WANT to hear from their favorite businesses. They just don't want to be sold to constantly.
The businesses winning repeat customers aren't the ones emailing the most. They're the ones staying visible in the right way—with the right balance, the right frequency, and the right approach.