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Who is this Blueprint for?
Artisans, crafters, vendors and creative entrepreneurs work hard at every market, those who don't have the basic technology foundation established are working even harder and making less money.
The Pop-Up Biz Blueprint gives you a step-by-step foundation that keeps your business visible and growing... without you feeling like you need to be a full-time content creator on social media...
This free step-by-step email course that builds the marketing foundation your craft business actually needs (in the time you actually have).
No tech degree. No complicated systems. Just one small step every four days. Delivered right to your inbox.
You work hard trying to build up your biz at every event.
But every week feels like a gamble and you're finding yourself "hoping" for a lot of foot-traffic and interest from browsers.
You have no follow-up automations for your biggest fans.
No system or process to keep you visible between events.
Nothing is building on itself.
You may even start to feel like sustaining yourself doing what you love is out of reach because no matter how hard you try... you always feel 3 steps behind.
The profit just isn't where you want it to be, you start to think that people just aren't interested in what you create.
You don't have a hustle problem OR a product problem.
You have a foundation problem and no systems in place.
And it's entirely fixable.
I sat in that tent. I know exactly what you're going through.
I'm Mandie. I invented a board game, built a company around it, and showed up to markets for years with zero infrastructure behind any of it.
I know what it feels like when your business feels like a failure. So I did exactly what I don't want you to do.
I closed it down.
Then... I upskilled, leaned more into coaching and consulting, and before I knew it, I was getting small businesses huge results.
Years later from that decision to close down my creative business, I now look back and realized how much I was missing and that I now know exactly what I would do if I were to start over again.
I built Trailforge to bring the tools, systems, and structure to the creatives who need them most.
The Blueprint is the first step for you. If you have a website, LLC, business bank account, email list, social media strategy, and a blog already, then start with The Studio.
The trail is marked. You don't have to figure this out alone.
Here's what NOT following this Blueprint is quietly costing you:
❌ First-time customers who loved your stuff — but forgot about you by your next event.
❌ Revenue slipping away every single day — to competitors who catch their attention instead
❌ Endless time, energy, and money spent chasing new customers — instead of turning the ones you've attracted into loyal, repeat buyers
❌ A business that feels like it's always starting over at every market with a marketing plan that’s chaotic, ineffective, and like throwing spaghetti at the wall — instead of building unstoppable momentum
Here are the steps you need to take.
STEP 1: Get the Free Blueprint
Sign up for the Pop-Up Biz Blueprint — a free drip email course that delivers one small, actionable step every four days. No overwhelm. No rushing. Just a foundation that builds piece by piece.
STEP 2: Complete Your Mile Markers
Each email ends with one specific action you can take in 10–30 minutes. Do them in order and do them before the next email hits your inbox. They're sequenced intentionally — each one builds on the last.
STEP 3: Watch Your Business Keep Growing
You'll have a real marketing system running in the background — one that helps you stay visible between markets, grows your audience, and allows you to focus on what you love doing and having the money coming in to support the life you want to live.
Perfect for...
Vendors, artisans, crafters, and creative entrepreneurs who don't yet have all of the foundational systems in place, like a website, an established LLC, a growing email list, social media strategy, and more critical things you need to exponentially increase your profit margins.
